BYD X RED BULL

The challenge wasn’t launching a test drive. It was making people feel the difference.

For BYD Shark 6, we developed a 360° campaign that transforms the test drive into an experience, placing it within Red Bull Dune Rush Qatar to showcase real performance under real conditions.

This allowed us to:

  • Demonstrate BYD’s unique technology in action
  • Build credibility through environment
  • Turn a simple interaction into a high impact brand moment

Because performance isn’t something you explain. It’s something you prove.

We spark a bold conversation between BYD and Red Bull across social media, using challenge-driven dialogue to capture both audiences, fuel curiosity, and create buzz around the event.

BYD Red Bull campaign visual 1 BYD Red Bull campaign visual 2 BYD Red Bull campaign visual 3 BYD Red Bull campaign visual 4 BYD Red Bull campaign visual 5
BYD Red Bull vertical campaign visual 6 BYD Red Bull vertical campaign visual 7 BYD Red Bull vertical campaign visual 8 BYD Red Bull vertical campaign visual 9
BYD x Red Bull Dune Rush campaign visual 11 BYD x Red Bull Dune Rush campaign visual 12 BYD x Red Bull Dune Rush campaign visual 13 BYD x Red Bull Dune Rush campaign visual 14 BYD x Red Bull Dune Rush campaign visual 15 BYD x Red Bull Dune Rush campaign visual 16
BYD Red Bull engagement visual 1 BYD Red Bull engagement visual 2 BYD Red Bull engagement visual 3 BYD Red Bull engagement visual 4 BYD Red Bull engagement visual 5 BYD Red Bull engagement visual 6 BYD Red Bull engagement visual 7 BYD Red Bull engagement visual 8 BYD Red Bull engagement visual 9 BYD Red Bull engagement visual 10 BYD Red Bull engagement visual 11